Who Makes Movie Trailers: The Person In-Charge

Making a movie trailer is an art form in and of itself. It takes skill and creativity to capture the essence of a film in just a few minutes and to make sure that it entices potential viewers without giving away too much of the plot. So who is responsible for creating these trailers? 

Who Makes Movie Trailers?

Making a movie trailer is both an art and a science. The best trailers are able to capture the essence of a film in just a few minutes, while also getting viewers excited about seeing the movie. So, who makes movie trailers? The answer is: it depends. Some studios have in-house teams of trailer editors, while others outsource the work to freelancers or specialized companies. In either case, the goal is to create a trailer that will get people talking about the movie and generate excitement for its release. 

Movie Trailers

To achieve this, trailer editors must be skilled in both storytelling and marketing. They need to understand what makes a film interesting and appealing, and then be able to distill that down into a few minutes of footage. In addition, they must be aware of the latest trends in social media and marketing, so that they can reach as many potential viewers as possible. Ultimately, making a great movie trailer requires creativity, skill, and experience.

How Are Movie Trailers Chosen?

Though theoretically studios and theaters could attach any trailer to any movie, they usually decide which releases to promote by using the “quadrant” system [1], which divides potential audiences into four different categories: men under 25, women under 25, men over 25, and women over 25. This system helps marketers determine which audiences are most likely to see a particular movie, and then target them with trailers that will appeal to their interests. 

For example, a studio might release a trailer for a romantic comedy primarily in theaters that cater to female audiences, or an action-packed trailer for an adventure film in theaters that attract young men. By using the quadrant system, studios can ensure that their trailers are reaching the right audience and generating excitement for their upcoming releases.

How Long Does It Take to Make a Trailer for a Movie?

How long does it take to make a trailer for a movie? The answer, like many things in the film industry, is that it depends. While movie trailers can be as short as 15 or 30 seconds and as long as two and a half minutes, the process to make a movie trailer can take as short as two weeks or as long as two years. It all depends on the project. For example, a trailer for a big-budget Hollywood blockbuster will likely take much longer to produce than a trailer for an independent film.

spiderman Movie Trailers

There are a few factors that contribute to the timeline of making a movie trailer. The first is the availability of footage. For a brand new movie that is still in production, there might not be any usable footage yet. In this case, the trailer will need to be made completely from scratch. On the other hand, if the movie is already completed, there will be plenty of footage to work with. The second factor is approvals. Since trailers are typically approved by the studio or production company, there can be a lot of back-and-forths before the final version is released. 

And finally, there’s marketing. A lot of thought needs to go into how the trailer will be marketed and distributed. Will it be shown in theaters? Released online? Played on TV? All of these factors need to be taken into account when making a trailer for a movie.

How Much Money Do Movie Trailer Makers Make?

While the average hourly wage for a movie trailer editor in the United States is $54, the salary range typically falls between $44 and $67. However, these numbers can vary depending on experience, location, and other factors. For instance, a trailer editor with several years of experience may be able to command a higher salary than one who is just starting out. 

In addition, someone working in Los Angeles or New York City will likely earn more than someone working in a smaller town. Furthermore, the size of the company and the budget for the film can also affect how much a trailer editor is paid. So while there is no one-size-fits-all answer to the question of how much money movie trailer editors make, these factors should give you a good idea of what to expect.

spiderman Movie Trailer

What Makes a Successful Movie Trailer?

A successful movie trailer is one that is able to capture the attention of its audience and convince them to see the film. This can be a difficult task, as it requires showing off the most visually stunning and emotionally powerful scenes without revealing too much of the plot. In order to achieve this, trailer-makers must carefully select which footage to include. 

However, if done well, a good trailer can give viewers a taste of what the film has to offer without spoiling the experience. As such, it is an essential tool for any movie hoping to find success at the box office.


Movie trailers are an important part of the marketing process for any film and the people who create them have a difficult but important job. If you’re interested in learning more about how to make a movie trailer, or if you think you have what it takes to be a trailer editor, there are plenty of resources available to help you get started.

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