Who Makes the Super Bowl Rings: The Elusive White and Gold Rings

The Super Bowl is one of the most watched and talked about sporting events in the United States. Every year, millions of people tune in to see who will be crowned the champions of American football. And every year, without fail, a new set of white and gold rings are presented to the winning team. But who makes these iconic rings? 

Who Makes the Super Bowl Rings?

Even though Jostens has been the primary manufacturer of Super Bowl rings for many years, there have been a few other companies that have had the opportunity to create these iconic pieces of memorabilia. Balfour and Tiffany’s & Co. are two of the other companies that have been given the task of creating rings for the winning team. 

The rings usually have around 20 carats of white diamonds set on white and gold. These magnificent rings are a symbol of the hard work and dedication that the players put into the season and are a reminder of their amazing accomplishments.

Super Bowl Ring

Where Are Super Bowl Rings Made?

It’s no secret that the Super Bowl is one of the biggest events in American sports. Every year, millions of fans tune in to watch the biggest game in football, and every year, the winning team is rewarded with a shiny new ring. But where are these rings made? The answer may surprise you. 

Over the past 46 years, the majority of Super Bowl rings have been manufactured by Jostens, a company based in Denton, Texas. Jostens has been in the business of making championship rings for over a century, and their experience shows in the quality of their work. From the classic design of the first Super Bowl ring to the more modern look of recent years, Jostens has been behind some of the most iconic rings in sports history. 

So next time you’re watching the Super Bowl [1], take a closer look at those rings – they just might have a little bit of Texas roots.

Are Super Bowl Rings Made for Both Teams?

The Super Bowl is the biggest stage in professional football and the players that are able to compete on this stage have worked their entire lives for this opportunity. The teams that make it to the Super Bowl have done everything in their power to get there and usually, only one team will walk away victorious. It is a tradition that the winning team is awarded Super Bowl rings to commemorate their achievement but what about the losing team? Are they left ring-less?

Contrary to popular belief, both the winning and losing teams are given Super Bowl rings. Each team is allotted 150 rings to be distributed among active and inactive players, coaches, trainers, executives, personnel, and general staff. While the losing team’s rings aren’t as flashy as the winning team’s, they are still made with high-quality materials and feature similar designs. 

Packers Super Bowl XLV

Losing teams have also been known to add their own unique touch to their rings, such as adding an extra diamond to signify that they were close to winning or engraving the score of the game on the inside of the band. Whether a team wins or loses, being a part of the Super Bowl is a once-in-a-lifetime experience and the rings serve as a reminder of that.

How Much is a Super Bowl Ring Really Worth?

Of course, to the players who earn them, Super Bowl rings are priceless. They’re a symbol of excellence, hard work, and dedication paying off on the biggest stage in sports. For everyone else, however, the question of how much a Super Bowl ring is worth is a bit more complicated. There are a few things to take into account, such as the materials used, the size and weight of the ring, and any unique features or engravings. 

Generally speaking, though, most experts appraise Super Bowl rings to be worth between $30,000 and $50,000 based on the jewels and other features alone. Of course, for diehard fans or collectors willing to pay more for a piece of history, the sky’s the limit. So while there isn’t a hard-and-fast number to how much a Super Bowl ring is worth, it really depends on who’s doing the buying.

What is the Rarest Super Bowl Ring?

The Green Bay Packers Super Bowl XLV ring is the rarest of all the Super Bowl rings. It is made up of more than 100 diamonds with the Packer logo in the center made up of 13 diamonds, one for each title the team has won, dating back to 1929. This is a very limited edition and collector’s item. There were only a few hundred rings made and given to the players, coaches, staff, and front office personnel. 

Patriots Super Bowl Ring

A select few were also made available to purchase by the public, but they are extremely rare and hard to find. The value of these rings is unknown, but are estimated to be worth six figures or more. If you are lucky enough to come across one of these rings, it would truly be a once-in-a-lifetime opportunity.


The Super Bowl rings are truly a symbol of greatness and achievement. Winning teams will wear their rings with pride, while the losing team will be left to wonder what could have been. Either way, these iconic rings will continue to be a coveted prize for anyone lucky enough to receive one.

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